Rough Paste 404
Sold by Possumus SIA
REF Rough Paste N°404 is a matte styling paste from the Swedish professional brand REF Stockholm (REF Hair Care). It's designed to give a strong hold with a rugged, fibrous texture, building volume, definition and separation in the hair without leaving it stiff or shiny. The formula is reworkable through damp or dry hair, and REF markets the paste as 100% vegan, paraben-free and sulphate-free.
Marketed as suitable for all hair types/textures rather than a specific gender. It's most often recommended for thick, coarse, wavy or curly/textured hair where a strong, matte hold and visible definition/separation is wanted (e.g. structured, "rugged" styles); its workable, non-shiny finish also suits anyone wanting to restyle through the day without a stiff or glossy look.
Pickup available at Beauty School
Composition
Retailer and ingredient-database listings for Rough Paste 404 commonly cite: Aqua, Alcohol, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, PEG-40 Hydrogenated Castor Oil, Carnauba Wax (Copernicia Cerifera), Microcrystalline Wax, Kaolin, Bentonite, Hydrolyzed Quinoa Protein, Hydrolyzed Soy Protein, Tocopheryl Acetate (Vitamin E), VP/VA Copolymer, PVP, Steareth-2/Steareth-21, Cetearyl Alcohol, Glyceryl Stearate, Propylene Glycol, DMDM Hydantoin and Phenoxyethanol (preservatives), and Parfum with its declared fragrance allergen components.
Note: at least one third-party ingredient database (SkinSAFE) also lists Cera Alba (Beeswax) in the INCI, which would be inconsistent with a "100% vegan" claim — this may reflect an older formulation/listing rather than the current one, so it's worth confirming against the batch/packaging INCI before relying on it for vegan compliance. Aside from that discrepancy, the clays (kaolin, bentonite) and waxes give the matte/rough finish, while the quinoa and soy proteins are marketed for strengthening and REF's "Colour Preserve System" (referenced in some listings) for protecting colour-treated hair.
How to use
Take a small amount and emulsify between the palms, then work through damp or dry hair; add a touch of water if needed to redistribute or soften the product, and style as desired. As with any styling product, avoid contact with the eyes.
Shipping & delivery
Dispatched from the EU within 5 business days. Shipping & Delivery Policy →
Returns
Unopened items can be returned within 14 days. Write to us and we'll arrange it quietly. Return & Refund Policy →
- ✓Assessed against research
- ↺14-day returns
EU legal guarantee
Every product sold in the EU carries a minimum two-year legal guarantee of conformity. If goods don't match their description or don't function as intended, EVAR is required to offer free repair or replacement — and in some cases a price reduction or full refund.